In his book Atomic Habits, James Clear states, “When a measure becomes a target, it ceases to become a good measure. In our data-driven world, we tend to overvalue numbers and undervalue anything ephemeral, soft, or difficult to quantify.
We mistakenly think the factors we can measure are the only factors that exist, but just because you can measure something doesn’t mean it’s the most important thing and just because you can’t measure something doesn’t mean it’s not important at all.”
This is true not only when tracking personal habits but also in business, social, and church settings. You may hear terms like LARGEST, MOST, IN THE HISTORY OF, and the quantifiers could continue. What you don’t hear about is attrition rates, unqualified credentials, returns and exchanges, and lack of true structure and solid reporting measures.
As humans we tend to gravitate toward anything that claims to be “the best,” and anything that has a form of competitive nature to it or promises some chance of “win.” Let’s be honest, who wouldn’t want to win that flashy new car or vacation or night out on the town or healing or favor (ouch!)?
In my experience, it comes down to two things: integrity and consistency. If you build with those two factors in mind and refuse to lure others into a bait and trap situation that over promises but under delivers, you will look back 5 years later and realize you are exactly where you wanted to be with people who value you as a person rather than just being their bottom line. Furthermore, you will be known as a person others can fully trust, and that is something you really can’t measure.