HE Will Multiply

In Genesis 48, Jacob says to Joseph, “God Almighty appeared to me at Luz in the land of Canaan and blessed me, and said to me, ‘Behold, I will make you fruitful and multiply you, and I will make of you a company of peoples and will give this land to your offspring after you for an everlasting possession.’

What struck me this morning in this passage is WHO is doing the multiplying and making people fruitful. While I understand the passage is referring to literal offspring, I believe there is also a connotation that we can translate to the business components of our lives.

If you are a business person of faith who is overwhelmed by other people’s “success,” return to your mission and quit comparing yourself. God hears you and sees you and has a plan for where HE wants to take your business. Don’t get sidetracked by the hustle of others and the constant social media onslaught of that hustle.

A slow, intentional, focused build will always outlast the attrition rates that follow quick builds. Stay focused. Know your audience. Know yourself.

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